Monday, July 12, 2010
Wednesday, June 16, 2010
Tuesday, June 15, 2010
client feedback
first contact with the client: (jo forgot us ;_; )
Sorry Bill, here it is
Cheers
Jo
To:
Joanna Stirling
Cc:
Annie McDonald [Annie.McDonald@SESIAHS.HEALTH.NSW.GOV.AU]
Hi Jo,
On the 31 May, it is World No Tobacco day. The newly established Smoke-Free Illawarra (fromerly Itcch) would like to launch their new name at a media event for that day. We were hoping that the logo that the students are working on would be ready in the next couple of weeks so that we can prepare for the launch. We are not expectating the posters/messages etc, but just the logo. Do you think this is possible??
We are looking at speakers for the day around the topic of women and smoking as that is the theme for this year. It is an open morning tea and students will be invited to attend. It is likely to be at Ribbonwood Centre at Dapto.
Thanks
Lisa
Second (direct contact):
Hi Gridpunk,
Some great and varied designs! Fabo work and very exciting for us to work with such great creative minds.
Thanks for the notes on your designs. It is interesting to see the different angles you consider when coming up with the designs.
I have passed your designs through the committee and have some feedback that may improve the overall design of the final logo.
Overall, the first concept is the most appealing. As they are clear, straight forward and strong and as you say the simplest and easiest to relate to. Whilst we like the concept of promoting a positive message about quitting and the feel of the other designs, the tree/lung concept appears a bit too complicated of a concept and not so punchy. Can become confused with an environmental group.
One of my favourite fonts is in the last design, with the s and f joined and the smaller Illawarra. I would like to see this font used with a different image - perhaphs the butt out.
Some specific comments on the first two alternatives that would be good to see worked on:
For the first alternative - the smoke free font looks a little too spread out, the s as a smoke is good and the I for illawarra seems to work. But the overall size and look just doesn't seem to fit quite right.
The second design looks great - we would be interested to see the butt on the side, or incorporated into the blocky compact construction - somehow.
Also, a thought to keep in mind, that this logo will be used on future posters on smoking prevention messages, so the graphic used needs to be kept in proportion and not be to large to overwhelm the message on the poster (if that makes sense).
Hope this is of some assistance, and we look forward to the modifications.
We are hoping to review all of the logos from each group on Wed 26 May, so if you could send through the final images that would be wonderful.
Happy to clarify any issues you would like to discuss.
For World No Tobacco 31 May we will be using this day to launch our new name and image. Attached are more details.
You are all invited to attend.
Cheers
Lisa
third contact (revision of logos)
our email
Hi Lisa
This is Bill from Gridpunk. We had a good think using the feedback you responded to us with and have come up with a few ideas.
As you responded positively to the ‘butt it out’ cigarette we have been experimenting with a few different compositions. One in particular that we feel is strong is the joining of the S and F to form a wisp of smoke rising from the cigarette butt, this uses the dynamic text layout with a big SMOKE FREE and little ILLAWARRA.
Attached is a pdf showing some variations of this concept as well as some sketches of the actual cigarette butt. At the moment we are feeling that number 1 and number 6 have the most potential.
Hope to hear from you soon!
-Bill & the Gridpunk team.
the responce
Hi Bill,
Some great work again by your team.
Thanks again for your contribution on this project.
I have discussed your work with the Committee and have some ideas on how to make this logo move forward.
I thought it would be easier if I type up the some notes separately, so I can cut out some images...see attached.
I am happy to discuss this with you verbally if it is not clear, I am on campus this week, so just send an email or phone and I can meet you somewhere.
Our plans at this stage, if it fits within your schedule, is to finalise the logo as soon as possible.... As on Friday I would like to be able to go to a printer and have the logo printed on an A2 size poster for the launch on Monday.
If you are able to have the logo as a pdf image for printing at this size that would be great.!
Thanks again to all your team.
Cheers
Lisa
Forth contact
Our email:
Hi Lisa,
Thanks for the feedback, we've put together a few options based around your comments, one of the main distinctions we have been a bit torn over is the specific font that will best represent the brand identity.
It may look like a small issue but both of the fonts selected carry their own rich histories. As such I have divided the document into variations using the two different fonts.
Of the 2 we feel best represent the brand identity, the first is Gotham, a more modern sans serif font, developed in the year 2000. Gotham has been steadily gaining popularity with corporations and charities over the past few years. An example of it in use can be seen on the cornerstone of the Freedom Tower, which will stand at the world trade center site in New York. It specializes in bolder geometric letters which can be easily read and crisp professional look.
The second typeface is Helvetica, a classic sans serif typeface and possibly the most world renown. It is a simple, elegant, tried and test typeface that has stood the test of time and over the past 15 years is making a massive resurgence in commercial 'wordmarks' (image-less logos).
Haha, sorry for the history lesson but there has been some controversy within the group over which font suited the look, when it really comes down to it all you really need to do is select the logo that appeals the most to you aesthetically.
Other than the font war waging inside Gridpunk, we've had a quick look at the placement of the cigarette butt in relation to the text. Because the text sits in a rigid block, the image can be placed in-front of the text, behind it or even on-top. This versatility can be seen as a good thing when considering size restraints.
The document has been structured with small changes in each logo being designated letters (a & b) while larger variations are split into numbers.
Another detail we have been playing around with is removing the cigarette butt all together, and playing with the typography on its own (see 1.4a and 2.3b in attachment). The unique dynamically flowing text is strong enough to stand on its own without visual representation.
Of the cigarette images we have found that 1 and 2 fit the overall dynamic the most (seen in 1.1 and 1.3). And of the overall logos we are leaning towards 1.2a or 1.4b of Gotham, and 2.2 (with a different cigarette) of Helvetica.
We would also love to meet up with you as a group and discuss the logo as well as a few concepts we have been throwing around for a print campaign. Unfortunately the only days most of the group has free is Thursday and Sunday if that is alright.
Would it also be possible to get a contact number in case we need to speak to you via phone?
You can contact me on 0450730683
Sorry for the long winded message, hope to hear from you soon!
-Bill & the Gridpunk team
PS, just a last note, all of the I's on Illawarra are coming out funny in the pdf, they are looking a bit larger and not aligned to the rest of the text, this is just a technical difficulty and only affects the pdf. The I's appear perfect in the illustrator file so don't let that deter your decisions in any way.
Response:
Hi Bill and Gridpunk team,
What a great email, its so interesting to get a sense of goes on behind the scenes. Its great to have so much choice with all those logos.
Annie and I would be free to meet on Thursday morning (around 9.30- 10ish would be good, but flexible around your class times.)
I am based in SESIH Population Health, BDG 39b (opposite Kids uni), so we can meet here. Annie will be coming in for the meeting, so let us know a time that suits best. My number is 4221 6784.
Cheers
Lisa
Final contact
meeting with lissaaaaaaa and friend
Sorry Bill, here it is
Cheers
Jo
To:
Joanna Stirling
Cc:
Annie McDonald [Annie.McDonald@SESIAHS.HEALTH.NSW.GOV.AU]
Hi Jo,
On the 31 May, it is World No Tobacco day. The newly established Smoke-Free Illawarra (fromerly Itcch) would like to launch their new name at a media event for that day. We were hoping that the logo that the students are working on would be ready in the next couple of weeks so that we can prepare for the launch. We are not expectating the posters/messages etc, but just the logo. Do you think this is possible??
We are looking at speakers for the day around the topic of women and smoking as that is the theme for this year. It is an open morning tea and students will be invited to attend. It is likely to be at Ribbonwood Centre at Dapto.
Thanks
Lisa
Second (direct contact):
Hi Gridpunk,
Some great and varied designs! Fabo work and very exciting for us to work with such great creative minds.
Thanks for the notes on your designs. It is interesting to see the different angles you consider when coming up with the designs.
I have passed your designs through the committee and have some feedback that may improve the overall design of the final logo.
Overall, the first concept is the most appealing. As they are clear, straight forward and strong and as you say the simplest and easiest to relate to. Whilst we like the concept of promoting a positive message about quitting and the feel of the other designs, the tree/lung concept appears a bit too complicated of a concept and not so punchy. Can become confused with an environmental group.
One of my favourite fonts is in the last design, with the s and f joined and the smaller Illawarra. I would like to see this font used with a different image - perhaphs the butt out.
Some specific comments on the first two alternatives that would be good to see worked on:
For the first alternative - the smoke free font looks a little too spread out, the s as a smoke is good and the I for illawarra seems to work. But the overall size and look just doesn't seem to fit quite right.
The second design looks great - we would be interested to see the butt on the side, or incorporated into the blocky compact construction - somehow.
Also, a thought to keep in mind, that this logo will be used on future posters on smoking prevention messages, so the graphic used needs to be kept in proportion and not be to large to overwhelm the message on the poster (if that makes sense).
Hope this is of some assistance, and we look forward to the modifications.
We are hoping to review all of the logos from each group on Wed 26 May, so if you could send through the final images that would be wonderful.
Happy to clarify any issues you would like to discuss.
For World No Tobacco 31 May we will be using this day to launch our new name and image. Attached are more details.
You are all invited to attend.
Cheers
Lisa
third contact (revision of logos)
our email
Hi Lisa
This is Bill from Gridpunk. We had a good think using the feedback you responded to us with and have come up with a few ideas.
As you responded positively to the ‘butt it out’ cigarette we have been experimenting with a few different compositions. One in particular that we feel is strong is the joining of the S and F to form a wisp of smoke rising from the cigarette butt, this uses the dynamic text layout with a big SMOKE FREE and little ILLAWARRA.
Attached is a pdf showing some variations of this concept as well as some sketches of the actual cigarette butt. At the moment we are feeling that number 1 and number 6 have the most potential.
Hope to hear from you soon!
-Bill & the Gridpunk team.
the responce
Hi Bill,
Some great work again by your team.
Thanks again for your contribution on this project.
I have discussed your work with the Committee and have some ideas on how to make this logo move forward.
I thought it would be easier if I type up the some notes separately, so I can cut out some images...see attached.
I am happy to discuss this with you verbally if it is not clear, I am on campus this week, so just send an email or phone and I can meet you somewhere.
Our plans at this stage, if it fits within your schedule, is to finalise the logo as soon as possible.... As on Friday I would like to be able to go to a printer and have the logo printed on an A2 size poster for the launch on Monday.
If you are able to have the logo as a pdf image for printing at this size that would be great.!
Thanks again to all your team.
Cheers
Lisa
Forth contact
Our email:
Hi Lisa,
Thanks for the feedback, we've put together a few options based around your comments, one of the main distinctions we have been a bit torn over is the specific font that will best represent the brand identity.
It may look like a small issue but both of the fonts selected carry their own rich histories. As such I have divided the document into variations using the two different fonts.
Of the 2 we feel best represent the brand identity, the first is Gotham, a more modern sans serif font, developed in the year 2000. Gotham has been steadily gaining popularity with corporations and charities over the past few years. An example of it in use can be seen on the cornerstone of the Freedom Tower, which will stand at the world trade center site in New York. It specializes in bolder geometric letters which can be easily read and crisp professional look.
The second typeface is Helvetica, a classic sans serif typeface and possibly the most world renown. It is a simple, elegant, tried and test typeface that has stood the test of time and over the past 15 years is making a massive resurgence in commercial 'wordmarks' (image-less logos).
Haha, sorry for the history lesson but there has been some controversy within the group over which font suited the look, when it really comes down to it all you really need to do is select the logo that appeals the most to you aesthetically.
Other than the font war waging inside Gridpunk, we've had a quick look at the placement of the cigarette butt in relation to the text. Because the text sits in a rigid block, the image can be placed in-front of the text, behind it or even on-top. This versatility can be seen as a good thing when considering size restraints.
The document has been structured with small changes in each logo being designated letters (a & b) while larger variations are split into numbers.
Another detail we have been playing around with is removing the cigarette butt all together, and playing with the typography on its own (see 1.4a and 2.3b in attachment). The unique dynamically flowing text is strong enough to stand on its own without visual representation.
Of the cigarette images we have found that 1 and 2 fit the overall dynamic the most (seen in 1.1 and 1.3). And of the overall logos we are leaning towards 1.2a or 1.4b of Gotham, and 2.2 (with a different cigarette) of Helvetica.
We would also love to meet up with you as a group and discuss the logo as well as a few concepts we have been throwing around for a print campaign. Unfortunately the only days most of the group has free is Thursday and Sunday if that is alright.
Would it also be possible to get a contact number in case we need to speak to you via phone?
You can contact me on 0450730683
Sorry for the long winded message, hope to hear from you soon!
-Bill & the Gridpunk team
PS, just a last note, all of the I's on Illawarra are coming out funny in the pdf, they are looking a bit larger and not aligned to the rest of the text, this is just a technical difficulty and only affects the pdf. The I's appear perfect in the illustrator file so don't let that deter your decisions in any way.
Response:
Hi Bill and Gridpunk team,
What a great email, its so interesting to get a sense of goes on behind the scenes. Its great to have so much choice with all those logos.
Annie and I would be free to meet on Thursday morning (around 9.30- 10ish would be good, but flexible around your class times.)
I am based in SESIH Population Health, BDG 39b (opposite Kids uni), so we can meet here. Annie will be coming in for the meeting, so let us know a time that suits best. My number is 4221 6784.
Cheers
Lisa
Final contact
meeting with lissaaaaaaa and friend
Monday, June 14, 2010
Sunday, June 13, 2010
Hey guys, I just got home then. Have been busy since friday night.
Did you guys end up getting much done on saturday? we still have quite alot to go and its due really quite soon. I'm just about to start writing up a proper style guide for the use of our logo that we can give to the clients/teachers.
Other than that there's actually a lot of writing to be done for the group document including:
LOGO
design brief+Original Design Rational
competitive set
early work and client feedback / improvements
final rational
POSTERS
design brief
competitive set + research
rational of ciggy ball and concept
Im probably missing some things but thats what we need ONTOP of the finished posters, so maybe we should start delegating tasks to be done by tuesday or so.
Like i said before im working on a logo style guide now but can work on some of the competitive set and rational for the poster design, although moose and todd should have some stuff for that
Did you guys end up getting much done on saturday? we still have quite alot to go and its due really quite soon. I'm just about to start writing up a proper style guide for the use of our logo that we can give to the clients/teachers.
Other than that there's actually a lot of writing to be done for the group document including:
LOGO
design brief+Original Design Rational
competitive set
early work and client feedback / improvements
final rational
POSTERS
design brief
competitive set + research
rational of ciggy ball and concept
Im probably missing some things but thats what we need ONTOP of the finished posters, so maybe we should start delegating tasks to be done by tuesday or so.
Like i said before im working on a logo style guide now but can work on some of the competitive set and rational for the poster design, although moose and todd should have some stuff for that
we don't have much time left!!!!
we really need to finish this ASAP... especially cause we need to print everything by thursday morning.
CAN EVERYONE MEET TOMORROW???? what time??? where (uni might be closed cause of the holiday)???
Friday, June 11, 2010
meeting tomorrow.
hey moose. todd can't meet tomorrow, so i was thinking that either we could meet later... or we don't have to meet tomorrow. which one works better for you????
if we don't meet tomorrow then bill, todd and i will hopefully meet on sunday (i know that you're not free then). if we go with this option, i figured that maybe you could work on part of the group document tomorrow when you're free & send it to me or bill & then we could work on it sunday.
todd.. do you think you could meet sunday? if not then maybe you could talk with moose and maybe help put together the group document as well.
what does everyone else think?
i am free both days & can meet up either or both days depending on what we decide.
Wednesday, June 9, 2010
Sunday, June 6, 2010
do we have class 2morrow?
Do we have class tomorrow? i wasn't sure n is mel away? if mels not there shud we still go? i could do my essay if not...
whats the plan?
whats the plan?
Thursday, June 3, 2010
Sunday, May 30, 2010
Presentation tomorrow
I almost forgot, we have a presentation tomorrow too!
can anyone whip up some slides or something that we can talk about? or should i do it?
can anyone whip up some slides or something that we can talk about? or should i do it?
Getting to Dapto
Hey guys, im still not 100% sure on how we will be getting to dapto tomo, but if moose could give me and Mel a lift from uni that would be awesome/rad. Not sure how long it takes to get to dapto, should only be 15-30 minutes, so maybe meet up at uni somewhere at 9:30?
the meeting itself starts at 10 and goes for 2 hours
the meeting itself starts at 10 and goes for 2 hours
campaign
when do you think we'll meet to work on the campaign stuff? friday works really well for me. or maybe monday a little after our presentation (but that might be a really long day)... or the only time i can really meet would be when i get back from melbourne.
Thursday, May 27, 2010
just a heads up...
i won't be here from june 4th- june 9th... so hopefully we can get most of the stuff done before that. :) we are definitely on the right path now & i think it will be better to do it ahead of time instead of wait till the last minute anyways.
Subscribe to:
Posts (Atom)