Hi Gridpunk,
Some great and varied designs! Fabo work and very exciting for us to work with such great creative minds.
Thanks for the notes on your designs. It is interesting to see the different angles you consider when coming up with the designs.
I have passed your designs through the committee and have some feedback that may improve the overall design of the final logo.
Overall, the first concept is the most appealing. As they are clear, straight forward and strong and as you say the simplest and easiest to relate to. Whilst we like the concept of promoting a positive message about quitting and the feel of the other designs, the tree/lung concept appears a bit too complicated of a concept and not so punchy. Can become confused with an environmental group.
One of my favourite fonts is in the last design, with the s and f joined and the smaller Illawarra. I would like to see this font used with a different image - perhaphs the butt out.
Some specific comments on the first two alternatives that would be good to see worked on:
For the first alternative - the smoke free font looks a little too spread out, the s as a smoke is good and the I for illawarra seems to work. But the overall size and look just doesn't seem to fit quite right.
The second design looks great - we would be interested to see the butt on the side, or incorporated into the blocky compact construction - somehow.
Also, a thought to keep in mind, that this logo will be used on future posters on smoking prevention messages, so the graphic used needs to be kept in proportion and not be to large to overwhelm the message on the poster (if that makes sense).
Hope this is of some assistance, and we look forward to the modifications.
We are hoping to review all of the logos from each group on Wed 26 May, so if you could send through the final images that would be wonderful.
Happy to clarify any issues you would like to discuss.
For World No Tobacco 31 May we will be using this day to launch our new name and image. Attached are more details.
You are all invited to attend.
Cheers
Lisa
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so they like the butt it out combine with lung tree's type
ReplyDeletewhich butt it out is concept? & which lungtree?
ReplyDelete"One of my favourite fonts is in the last design, with the s and f joined and the smaller Illawarra. I would like to see this font used with a different image - perhaphs the butt out. "
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteyeah, i did a few mockups of designs i think they will like, specifically ones using the butt it out image and smoke forming into both the f and s.
ReplyDeleteOther than that, we need to have these before the 26th, so really if we can send them another pdf with variations tomorrow night that would be best.
So if mel could work on throwing a few up, and anyone else if they feel like it actually, it would be great
whoops thats ment to be bill not andy
ReplyDelete